What does 'based communication' emphasize?

'Based communication' emphasizes support from facts, data, and evidence, which ensures that the messages conveyed are grounded in objective reality. This approach enhances the credibility of the communication, allowing the audience to trust that the information presented is accurate and reliable. By using concrete evidence, such as statistics, research findings, or empirical data, communicators can effectively back up their claims and arguments, leading to better understanding and engagement from the audience. This foundation of evidence helps to minimize misunderstandings and fosters informed discussions, making it a crucial element in persuasive and informative communication.