What does "selective recall" refer to in the communication process?

Selective recall refers to the tendency of individuals to remember information that aligns with their interests, beliefs, or experiences while overlooking or forgetting information that does not resonate with them. This process reflects how personal relevance influences memory and recall, leading individuals to focus on details that matter to them or that they find engaging.

This concept plays a significant role in communication, as it affects how messages are received and retained by individuals. When people are more likely to recall information that is aligned with their own interests, they are also more likely to process and engage with it more meaningfully. In this sense, selective recall can help individuals navigate vast amounts of information by filtering for relevance, enhancing understanding and retention of the material that holds personal significance.