Storytelling is a powerful tool in communication because it resonates with audiences on a deeper level, making information more relatable and memorable. When a story is told well, it captures attention and engages emotions, creating a connection that helps people retain the information presented. This engagement is crucial because it encourages listeners to reflect on the message and internalize it, leading to a more impactful communication experience.
In contrast, while technical details are important in certain contexts, they often do not hold the same emotional weight or engagement level as a story. Additionally, no form of communication, including storytelling, can guarantee that messages will be interpreted exactly as intended, as individual perspectives and interpretations can vary widely. Finally, storytelling inherently builds emotional connections, which is contrary to the notion of avoiding emotions in discussions. All these aspects highlight why the primary benefit of storytelling lies in its ability to engage audiences and enhance memorability.