What is the definition of persuasion in communication?

Persuasion in communication is defined as influencing beliefs, attitudes, or behaviors. This definition captures the essence of what persuasion aims to achieve—shaping how individuals think and act by presenting arguments, appealing to emotions, and using various strategies to create a change in perspective or behavior. Unlike simple opinion sharing or storytelling, persuasion involves a deliberate effort to convince others rather than merely to express one's own views or compel agreement through authority or force. Effective persuasion considers the audience's feelings, values, and needs, making it a nuanced skill in communication that goes beyond just relaying information.