Which characteristic differentiates individualism from collectivism?

Independence and assertiveness are key characteristics that distinguish individualism from collectivism. In individualistic cultures, there is an emphasis on personal autonomy, self-expression, and the pursuit of individual goals. People are encouraged to act according to their personal inspirations and preferences, often prioritizing their own needs and desires over those of the group.

In contrast, collectivist cultures emphasize the importance of group goals and community welfare, where individuals often define their identity in relation to their social relationships and collective responsibilities. This fundamental difference in focus—where individualism promotes independence and personal achievement, whereas collectivism emphasizes interdependence and belonging—makes independence and assertiveness the defining traits of individualism.