Which of the following best describes 'connotation'?

Study for the WGU C464 Introduction to Communication Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

The concept of 'connotation' refers to the emotions, ideas, or associations that a word evokes beyond its literal definition. When we use language, words carry with them not just their explicit meanings (denotations) but also the personal and cultural implications that they bring to mind. For example, the word "home" may evoke feelings of warmth, safety, or nostalgia, which are its connotations. Such associations can vary widely between different people based on their experiences and cultural backgrounds, making connotation a crucial aspect of effective communication, as it can influence how messages are received and interpreted. Understanding connotation allows communicators to choose words that align with the intended emotional response they wish to elicit from their audience.

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