Which persuasive technique relies on the audience's feelings?

Study for the WGU C464 Introduction to Communication Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

The correct answer is pathos, as it specifically refers to an appeal to the audience's emotions. This persuasive technique is designed to provoke an emotional response that can influence thoughts, beliefs, or actions. By tapping into feelings such as empathy, fear, joy, or anger, communicators can create a connection with their audience, making the message more compelling and memorable.

In contrast, logos relies on reasoning and logical arguments to persuade, using facts, statistics, and rational explanations. Ethos pertains to the credibility and ethical appeal of the speaker or writer, focusing on their authority or character to gain trust from the audience. The term "logickos" does not correspond to a recognized rhetorical appeal, which further emphasizes the correctness of pathos as the technique associated with audience emotions.

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