Which power base relies on fear of negative consequences?

Study for the WGU C464 Introduction to Communication Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

Coercive power is defined as the ability to influence others through the threat of negative consequences. It relies on instilling fear or apprehension about punishments that could result from non-compliance or failure to meet expectations. This power base often involves tangible penalties or emotional pressure, making individuals feel compelled to act in a certain way to avoid those repercussions.

Understanding coercive power is important because it highlights the dynamics of influence in various interpersonal and organizational contexts. It can be effective in achieving compliance in the short term, but over-reliance on this form of power might lead to resentment or resistance in the long run, as individuals may feel demoralized or undervalued. This creates a context in which leaders must balance different power bases to foster a healthy and productive environment.

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