Which power comes from a person's personal attraction and charisma?

Referent power is derived from a person's personal qualities, such as charisma, charm, and the ability to inspire others. This type of power comes from the respect and admiration that one individual has gained from others, often because they possess desirable traits that others want to emulate or align themselves with. Individuals with referent power have the ability to influence others simply because people are drawn to them on a personal level.

This form of power contrasts with other types, such as informational power, which relies on possessing specific knowledge or information; legitimate power, which is based on an official position or authority within a structure; and expert power, which stems from special skills or expertise in a particular area. Referent power is distinctive as it focuses on personal attributes that create strong connections and loyalty, rather than formal authority or knowledge.